Our take: The default free choice for tracking website and app traffic, but standard properties keep detailed data for 14 months at most.
- Free of charge
- Paid tier: Analytics 360
- Max 14-month data retention
- Not tested by us yet
- ? China access — not tested yet
Checked before sign-up
Checked 28 Sep 2026 · from official pricing and help pages · not tested hands-on yet
Free planYes (standard GA4)
Paid from360 price not listed
Sign-upGoogle Account required
Your data: Visitor event data is sent to and stored on Google servers. Standard GA4 properties let you set user- and event-level retention to 2 or 14 months.
Data sheet
Every row shows how we know it
| Free? | Official page says free of charge Official |
|---|---|
| Paid tier | Analytics 360 (no price on page) Official |
| Retention (standard) | 2 or 14 months Official |
| Retention (360) | 26, 38 or 50 months available Official |
| Analytics 360 price | Not confirmed Not tested |
| Access from China | — Not tested |
When to use it
Pick it when you want free traffic-source and conversion tracking for a blog, store or landing page.
Before you use it
Retention may default to 2 months, so switch it to 14 months in property settings early.
How to use it
- Sign in to Google Analytics with a Google Account.
- Create an account and property, then add a web data stream.
- Install the tag on your site and confirm hits in the Realtime report.
Alternatives
- Data Studio — Turns GA data into dashboardsCloud
- Vercel — Built-in analytics for Vercel sitesCloud
Checked 28 Sep 2026 · compiled from official information, not yet tested by us. Found something outdated? Tell us. · Google Analytics (official)