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SITE INTRODUCTION

Developer

Looker Studio

Google’s free tool for building dashboards and reports from connected data sources. Official info checked.

Visit official site ↗

Our take: A free way for marketers to turn GA and Sheets data into shareable dashboards; note it was renamed from Looker Studio to Data Studio in April 2026.

  • Free to use
  • Renamed: Looker Studio to Data Studio
  • Pro: US$9 per user per project/month
  • Not tested by us yet
  • ? China access — not tested yet

Checked before sign-up

Checked 28 Sep 2026 · from official pricing and help pages · not tested hands-on yet

Free planYes
Paid fromUS$9 per user per project/month (Pro)
Sign-upGoogle Account required

Your data: Reports and connection settings are stored in Google’s cloud, and data is pulled from the sources you connect for visualization.

Data sheet

Every row shows how we know it

Free?Described as a no-cost tool Official
Pro priceUS$9 per user per project per month Official
Name changeReturned to Data Studio name in April 2026 Official
New addressdatastudio.google.com (old URLs redirect) Official
Pro extrasGoogle Cloud support, CMEK and admin controls Official
Access from China— Not tested

When to use it

Pick it to combine GA4, Google Sheets and ad data into one dashboard you can share with clients.

Before you use it

Check that your company network allows the new datastudio.google.com domain.

How to use it

  1. Open datastudio.google.com with a Google Account.
  2. Create a blank report and connect a source such as GA4 or Google Sheets.
  3. Add charts and filters, then share the report link.

Open Data Studio (formerly Looker Studio) ↗

Alternatives

Checked 28 Sep 2026 · compiled from official information, not yet tested by us. Found something outdated? Tell us. · Data Studio docs (official)

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